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E L E C T R I C A L CO N N E C T I O N

A U T UMN 2 0 16

8 7

one making any sense,” Sidney says.

While VR-based white card training

might still sound a bit left-of-centre,

VR technology is developing incredibly

rapidly and the amount of international

investment taking place is a good

indicator of just how massive many key

players expect it to be.

“A couple of years ago Facebook

bought into a company for 2 billion

dollars to develop headsets for the

Oculus rift. Samsung has also invested

heavily in their Gear VR and are now

giving them away with their phones and

Apple’s next big device is also going to be

a headset.”

In keeping with this trend, Amazon has

just bought a gaming technology and

they’re now giving it away for free

(previously it would have cost about a

million dollars to get a licence to develop

something using their tech). According

to Sidney, they’re doing this on the

understanding that there are going to be

a lot of people developing content and

they want to be the primary market for

the exchange of that content.

“There’s an incredible amount of

investment going into VR technologies at

the moment and a lot of uptake because

the big players see this as a

general commodity – the same as how

you might view your TV. This isn’t just

for gamers and computer geeks, these

companies are saying VR technology is

something that everyone will be using,”

Sidney says.

“The uptake in construction is

not great at the moment but it’s a

conservative industry and people

tend to want to wait and see what the

wave provides. But this is not a wave

of technology; this is a continuing tidal

shift. There’s no point waiting to see

where it goes before you decide how

you’re going to respond to the technology

because this is the start of a transition,

a change, and there’s not an end point to

wait for.”

NewtonLowe

www.newtonlowe.com

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“This is not a wave of

technology, this is a continuing

tidal shift.”