Electrical Connection Spring 2016

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anyone take that risk? Importing the
fittings directly leaves contractors
completely exposed. Insurance can be
obtained for this risk, but the supposed
economic benefit is lost once the cost of
a policy is added.
Tracking the original manufacturer
for a warranty claim has proved difficult
for the most experienced operators.
Imagine telling customers you can’t find
the company from which you sourced
the product. It isn’t a good look for your
company or the industry.
New market opportunities that
appear regularly provide an entry for
new suppliers. Solar and batteries are
current examples. But think broadly
about the future, and some of the
technologies that will be introduced by
new and existing players:
> diesel and natural gas generators small
enough for homes to go off the grid;
> voltage optimisation devices;
> Integration systems; and,
> extra low voltage lighting.
There are almost 10,000 electrical
contractors in the country. How will
these suppliers reach them: through the
wholesale distribution model or direct
marketing?
We need to be aware of the supply
of technology direct to end users. For
example, they are major purchasers in the
domestic plumbing sector. Builders in the
United States are the major purchasers
of switchboards and lighting for large
commercial projects.
Our industry needs to determine its
preferred method of delivery of material
and technology to end users. Do we
have a role? Do we want one? How
important is it to have less technology
risk, less product warranty risk and less
financial risk?
We are the best people to advise our
customers. We are responsible for their
property. Why would we leave the crucial
matter of supply up to websites, overseas
traders and importers?
The old supply channel will never be the
same again, and we will be dealing with
this issue for a long time to come.
However, as long as electrical
contractors understand the risks and
concern themselves with protecting
customers’ assets, we will be able to
maintain our standards.
BY
WES
MCKNIGHT
contractor
reliable
competitive
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