Electrical Connection Summer 2016

71 / 116

indoor and outdoor lighting and electrical
services, entrance panels, finished
kitchens, fire alarm systems, telecomms
installations, industrial work, etc.
> Contact Us:Phone numberwith hours,
mailing address, location and directions to
premises. Many customers prefer to make
the initial contact by email. If you give an
email address, youwill receive spam from
automated sources. Many commercial
websites have forms for prospective
customers to submit, with codes that
cannot yet be read bymachines
> Financing: This can be as simple as a
referral to a local bank or indicating the
credit cards that you accept. You may
want to offer financing for established
accounts, or 30-day billing. This has risks
but may be immensely profitable.
An additional important aspect
of website design is search engine
optimisation, or SEO. This is part science
and part art. Certain elements will make
search engines assign a high ranking to
the site.
Beside making a website that is
attractive and user friendly for prospective
customers, you will want high rankings in
the search engines.
Most users look at the first couple of
pages, so the website proprietor should
create pages that meet the search engine
criteria for relevance. This is difficult,
because relevance algorithms are closely
guarded secrets.
However, certain elements of an SEO
strategy are either obvious or may be
deduced from finished pages including
source code for websites that rank high.
Content is all important. It should be
accurate and succinct. Avoid gimmicks
like cartoon videos and audio files. An
electrician’s website should be informative
and straightforward, not full of hype or
bells and whistles. Graphics should not be
of too high a resolution, or the page will
load very slowly.
High-quality incoming links from
busy sites that rank high are valuable in
improving your ranking. Also, a good social
media presence is a big plus.
SEO specialists advertise their services
on the internet, so the choice is whether
to hire one or do it yourself. Young people
are incredibly tech savvy, so if there is a
teenager in the house or neighbourhood,
that may be the answer.
BY
DAVID
HERRES
Your Website
Online in
3 Easy Steps!
SPECIAL
OFFER
SAVE $50*
2Q \RXU ƬUVW \HDUV 6XEVULSWLRQ
*LYH <RXU %XVLQHVV D 9RLFH
For Only $199
,QFOXGHV
'RPDLQ r +RVWLQJ r (PDLOV r 4XRWDWLRQ 0RGXOH r (PDLO 0DUNHWLQJ r )XOO 6XSSRUW
PROTECTEDBY:
2QOLQH YHUVLRQ RQO\ 'RPDLQ QDPHV VXEMHFW WR DYDLODELOLW\ 5HJXODU SULFH SHU DQQXP VDYH RQ \RXU ƬUVW \HDUV VXEVFULSWLRQ RƪHU DYDLODEOH WLOO
6SHFLƬFZHEVLWH WHPSODWHV
IRU (OHFWULFLDQV LQFOXGHV
HYHU\WKLQJ \RX QHHG