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E L E C T R I C A L CO N N E C T I O N

A U T UMN 2 0 17

TIPS

I

t used to be enough for tradies to

have a classified ad in the local

newspaper, be listed in a business

phone directory and maybe even do

a leaflet drop to find new clients.

However, these tactics are no longer as

effective as they once were.

This is because people now get most

of their information online, including

doing their research for trades, services

and products. Thanks to search

engines, social media, news sites,

blogs and email, there are now many

more effective options for attracting

customers from your local area.

Here are a few digital techniques that

can help you attract local clientele.

OPTIMISE YOUR WEBSITE

With so many people doing their

research online, in order to make

decisions about their home or building

project, it’s imperative to have a

website that showcases who you are,

what you do and how to get in contact

with you.

When targeting potential customers

in your local area, ensure your website

is optimised for people researching

local tradespeople using search

engines, i.e. Google. At the very least

you should include the names of the

nearby suburbs you service on all

pages of your website and in the page

titles too.

You can also consider including

localised terms, such as region names.

For example, many people may use

‘best plumber in the hills district’ as

their search phrase.

Tip: don’t add a whole heap of

suburb names to your website thinking

this will help you rank higher. Google

favours websites that are relevant.

Focusing on the two to three suburbs

nearest your business will likely get

you a better outcome.

BUILDING A LOCAL

CUSTOMER BASE

It is well known that most

clientele for almost any small

business, particularly those

in the building and trades

industry, will come from within

a 10km radius of its location.

Oneflare head of technology

James Martin

shares some

tips on how to attract more

local customers.