Tell me more about NBN… not 3D TV
That’s the general consensus of the 278 respondents to the latest Connected Home Market Monitor.
It turns out that few installers are considering, or interested, in supplying 3D TV (note: not projectors) to their clients as part of their product set. But why?
Perhaps the answer is that 3D TV has tried, and failed, to enter the living room since the 1950s, so what makes us think that now is any different?
Perhaps it is that there is limited content, although it seems like most films – even those not originally filmed in 3D – are being released in the format?
Perhaps there’s simply no margin to be made?
More likely, however, is the fact that installers don’t want to approach their clients that have just had a system installed, possibly in the last 6-12 months, and tell them it’s already out of date.
Actually, let’s go with the fact that there is little margin.
Rather, installers are more interested in finding out how to capitalise on forthcoming fibre-based infrastructure projects – the NBN in Australia and Ultra-Fast Broadband (UFB) in New Zealand.
Already integrators around the region are ensuring that their projects are built on a fibre backbone, ready for the rollout to be completed. They believe the technology will have a profound effect on the future of residential installations, they just need more information on how it will work.
In the coming editions of Connected Home, we will be looking at the various ways you can capitalise on using a fibre backbone and giving you updates about the NBN and UFB rollouts as the information is released.
In the meatime, make sure you fill out the next quarter’s Market Monitor by visiting: