Stanley will donate two dollars of every sale of its Fatmax 8m measuring tape to the McGrath Foundation which funds McGrath Breast Care Nurses all over Australia.

The cause comes ahead of Australia’s Breast Cancer Awareness Month and Stanley will be selling the tapes from October 1^st through to the end of the year.

“Making a positive impact around the world is part of our global philanthropic vision,” Stanley ANZ managing director Adrian Davis says.

“Giving our Stanley measuring tape a pink makeover to benefit a charity also focused on impacting people in a very positive way seems like a perfect fit. We’re thrilled to lend our support to the McGrath Foundation.”

Classic Stanley Fatmax tape is one of the best-selling tapes across the world and features a three rivet end hook, Mylar blade coasting and blade armour across the first 80mm of the measuring tape.