Siemens will expand the APS Industrial master distributor relationship to include its ‘building technology’ products portfolio. This comes off the back of the success and growth with APS as a distributor for Siemens electrical and automation products.

According to Siemens chairman and chief executive, Jeff Connolly, this will support the continued growth of Siemens in the region.

“The timing of this announcement to expand our reach, making it easier and more cost-effective for customers to access our smart building products, coincides with the perfect storm of companies planning post-pandemic office returns and committing to net zero targets,” Jeff explains.

“Buildings represent about 40% of the world’s energy consumption and mostly they’re inefficient. With smart building technologies, we can as much as halve the energy consumption of a building. If you have a net zero target, then this is a ‘must consider’ approach. If you’re a tenant, you want both lower energy bills and a lower CO2 footprint. Expanding the APS master distributor relationship makes it easier for mechanical and electrical contractors and other customers to more readily access Siemens building technologies.”

APS Industrial has grown six-fold since the master distributor partnership was first announced in 2018. They now employ around 160 people throughout Australia.

Jeff adds that having APS Industrial as a master distributor ensures the company can respond to and manage customer demand quicker than ever – especially in current fast-paced market conditions.

“Through APS, our customers already have access to the broadest portfolio in the industry for all their industrial electrical and automation requirements. It makes perfect sense to now include the vast range of building technology products as we see more and more intersecting market needs,” he says.

APS Industrial chief executive David Hegarty was delighted with the deepening on the relationship: “We feel like we’re part of the extended Siemens family and feel privileged to be entrusted with selling what we consider to be the highest quality products of their type in the world. Combined with the complementary portfolio of Weidmueller and Rittal, we are now able to help customers with the localised speed, flexibility and ease of doing business they demand and deserve.

“From the beginning, our strategy has been to invest in an extensive range of connected products with the best local, technical and stock support. We have formed a strong and dynamic team who bring a wealth of industry knowledge and experience to the table – all highly focused on providing a great customer experience.”