Brisbane-based software company simPRO is launching a brand new hub that is set to bring some of the most intelligent minds in the State together, in order to pursue technological innovation.

This simPRO RADlabs initiative is set to put Queensland in a world-leading position when it comes to innovation and experimentation of new technologies. A team of six people will be placed in Brisbane’s number one start-up centre – Queensland Startup Precint – and be given a plethora of space and resources to start embracing the knowledge behind automation and the Internet of Things (IoT).

The main objective from simPRO’s RADlads is to explore data and turn that into something that will give businesses a competitive advantage in their designated industry. For example, one technology being explored is machine algorithms that replicate real-time workforce management to improve productivity and reduces downtime.

simPRO is encouraging technology advancements in order to see a sustained level of growth and development within businesses in all parts of the world. simPRO chief executive Brad Couper noted that even though there was a significant company expansion to the US and UK, the initiative will be based in Brisbane at Fortitude Valley’s entrepreneurial space, River City Labs.

“simPRO was determined that this project be based in Australia. With the Queensland Government’s $405 million commitment to innovative collaboration through the Advance Queensland initiative we knew Brisbane was the perfect place to launch and base the project,” Brad said.

“This initiative will continue to position Brisbane as a highly capable new world city. simPRO will place users of its locally developed, world-leading job management software at the forefront of innovation.”

simPRO chief technology officer Jonathan Eastgate is excited about the change new ideas will bring to the industry.

“As a proud Queensland and Australian company, simPRO is committed to the ongoing development of technology that not only improves our own software, but may have application within the broader economy,” he said.

simPRO software director Curtis Thomson said that the company has created a massive opportunity for global leadership to come together in the area of trade services management.

“Our existing software suite is already being embraced by businesses around the world, RADlabs will allow us to take the company to the next level and ensure our clients remain at the forefront of the digital revolution.”

The RADlabs initiative is a true testament to the Queensland Government’s Advance Queensland strategy – a $405million investment in place to give incentive to new technology and digital ideas.