EMSc (Australia) Pty Ltd, the Australian-based subsidiary of UK-based EMSc, has established a new office in Melbourne to meet the growing demand for its Powerstar voltage optimisation system in Australia.

The decision has been made due to the overwhelming success Powerstar has achieved in Australia over the past few years through direct and indirect representation. Powerstar is a unique triple wound voltage optimisation system that systematically reduces a site’s voltage to correct operational level and cleans the supply to reduce electricity consumption and improve a company’s carbon footprint.

Offering both electronic-dynamic (MAX versions) and fixed optimisation solutions, Powerstar is the only voltage optimisation system in the world with a patent on its design, and offers clients guaranteed savings and average payback periods of just 3-5 years.

As part of its expansion strategy, the company is looking at establishing partnerships with a number of energy consultants and third party distributors to help promote and sell Powerstar. The company will be exhibiting at the All-Energy Australia event from 9-10 October.

Heading up the Australian operation is Sam Czyczelis, who was previously with Swire Cold Storage as general manager, engineering services in a national role. Swire Cold Storage has installed 10 Powerstar units across the country with sizes from 575 kVA to 1500 kVA to reduce energy consumption and carbon emissions. Arthur Savidis has been appointed sales engineer and will oversee Powerstar’s installations into premises such as government buildings, education facilities, hotels, recreation and sporting clubs, cold storage/refrigerated sites, manufacturers, retailers and supermarkets.

Speaking of the decision to launch an Australian office, Paul North, international business development manager for the EMSc Group, which is headquartered in Sheffield, UK, says, “Powerstar has truly established itself as a market leader in voltage optimisation. Systems have been installed globally for over a decade and boast 100% reliability with no failures and average savings of 12-15% in electricity consumption. In Australia we boast well known companies including Coles Supermarkets, Coles Express, numerous councils and many other small and large power users amongst our client base.

“To continue developing market opportunities in the region we are keen to formalise relationships with local consultants, distributors and installation partners,” Paul adds.