With the launch of Philips hue, consumers can now wirelessly control and personalise their home lighting experience – from the palm of their hand.

With an intuitive app on their smart device (iOS or Android), users can remotely tune the shades of light to suit their mood, style and need, or control lights remotely, program timers and more.

Philips hue is the latest innovation that builds on Philips’ 120-year heritage in lighting and its leadership in LED. Connectivity and interoperability , as well as a continued commitment to providing exceptional light quality are the fundamentals which Philips believes are crucial for unlocking numerous new opportunities and business models.

“Digitisation and personalisation are the key market trends driving the launch of Philips hue and they are central to the transformation of our lighting business,” says Philips Lighting business group light sources & electronics chief executive Rene van Schooten.

“Connected lighting presents a world of new lighting applications. We are proud to be at the forefront to create groundbreaking, open and interoperable solutions that will truly transform lighting and creates value to enhance our lives.”