Philips Dynalite has launched the Dynalite Dealer Program, scheduled for a formal rollout in July 2025. Expressions of interest in joining the program are now open.

The program will provide certified system integrators (CSIs) with a structured framework to expand their business by onboarding approved dealers specialising in small commercial and residential projects.

In the program, CSIs can set their own pricing and terms with dealers, benefiting from an additional stream of revenue and can broaden their reach into new application areas. Dealers can gain access to Dynalite products, technical documentation and marketing support resources through an official channel, with training and project support supplied by their CSI partner.

“We have witnessed the success of this model with many CSIs around the globe and believe that this new framework will be a win-win for CSIs and dealers alike,” Philips Dynalite head of product & strategy Stephen Craggs says.

“This program reflects our commitment to supporting our partners and enabling them to succeed in a dynamic market environment.”