Next Mazda BT-50 ‘rebadged’ Isuzu D-Max
The future of Mazda’s BT-50 is assured with the deal struck with fellow Japanese manufacturer Isuzu Motors, however the level of involvement Mazda will have in its next-generation utility could be considerably less than it enjoyed with the current model based on the Ford Ranger.
Mazda Motor Corporation was forced to find a new automaker with which to collaborate on a one-tonne ute after parting ways with Ford last year.
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The company does not sell enough utes to warrant building its own from the ground up, but the strong following the BT-50 enjoys in certain countries – notably Australia, which is the biggest market in the world for the ute – was reason enough to join forces with another brand.
Enter Isuzu Motors, which had just ended its pick-up partnership with General Motors – the current Isuzu Ute D-Max and Holden/Chevrolet Colorado are part of this arrangement – and was a natural candidate, having produced trucks for Mazda in Japan over the past decade or so.
Isuzu will now build a new BT in Thailand based on the next-generation D-Max due around 2019. While Mazda executives indicated soon after the deal was struck that they were anticipating a similar level of involvement in design – exterior and interior – as they had with the current Ford-based model, top brass from Isuzu Motors told Australian journalists recently that the new arrangement was clear-cut: Mazda will simply rebadge the D-Max as the BT-50.
Count on different levels of specification to help differentiate the two vehicles, but watch this space as both new-generation versions take shape in the lead-up to production.
It will be fascinating to see whether the deal does turn out to be a ‘badge engineering’ exercise, or whether Mazda can exert a degree of influence over the final result that carries a level of uniqueness and keeps the BT standing as a distinct model among the Thai-built one-tonne utility pack.
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