Nexans is expanding its presence in Australia with new, innovative products aimed at empowering sustainable electrification. Nexans Olex, the Australian brand, will continue to focus on the cable products, supporting the energy, construction and industrial markets.

Brand unification of Nexans and Nexans Olex is part of global strategy to electrify the future with innovative products and services that support connectivity and sustainability.

“We are very excited to announce the expansion of the global brand of Nexans here in Australia and its unification with well-known Australian cable manufacturer Nexans Olex,” Nexans Asia Pacific vice president for building and territories southern Greg Stack says.

Nexans is the parent company of Nexans Olex, the cable manufacturer born in Melbourne more than 80 years ago, and with a long and proud history within the Australian market.

“The addition of the Nexans brand provides an umbrella under which to align globally and introduce innovative products, services and solutions locally,” Greg adds.

“As a global organisation, we are passionate about driving the world’s transition to a more connected and sustainable way of living, and our Australian business is a vital part of that journey.

“While we are empowered by Nexans global expertise, we are also strongly committed to keeping Nexans Olex as the local cable experts you’ve come to know and trust.”

The addition of the Nexans global brand will enable the Group to move beyond cabling in Australia and offer a host of ground-breaking solutions in modular wiring and power accessories.