Nexans has adopted Authentic Vision’s Meta-Anchor technology to secure Nexans products and supply chains and combat illicit trade.

The Meta-Anchor technology delivers digital enablement offering enhanced consumer benefits and protecting Nexans’ brand value and reputation.

Authentic Vision’s patented Holographic Fingerprint labels have already been applied to Nexans products packaging in Peru and Lebanon and are under deployment in other countries. The labels make it easy for customers or distributors to scan and verify the authenticity of a product with any smartphone, an approach that is fully in line with Nexans’ strategy of providing value-added services to its customers.

Nexans demonstrates its determination to protect its customers from potentially harmful, substandard products. The most important risk associated with counterfeit cable is cheating on the quantity of copper, which can have dramatic consequences.

By reducing the diameter of the copper conductor, counterfeit cables can become abnormally hot when current is passed through them and cause a short circuit and a fire outbreak.

“Through our partnership with Authentic Vision, digital innovation plays a key role in our customers’ safety. It helps Nexans guarantee its products’ conformity in terms of manufacturing and safety standards,” Nexans vice president of innovation Jérôme Fournier says.

The Group is now planning to roll out and deploy Authentic Vision’s solution in products around the world to protect the brand and create consumer engagement.