Pro Fuse International, the association of leading companies involved in the design and manufacture of fuses and fuse-based equipment, is relaunching its website.

The new, revised site, http://www.profuseinternational.com, will play an important part in achieving the associations’ aims, namely to inform, educate and provide guidance as to the vital role played by the fuse as the leading method of protecting electrical circuits, equipment and installations that are essential to modern life.

The association is keen to engage more widely with those involved in the electrical industry, whether a student or an experienced engineer, and sees the new on-line presence as the primary source of technical and educational information for fuse technology and its application.

The new look site, which features the new Pro Fuse logo, has been designed to be easier to use, to be more informative and to encourage dialogue between industry professionals. Four key themes are addressed as part of the overall message of ‘make a smart choice for your electrical protection’; ensuring the safety of users; guaranteeing the reliability of the installation; fuses as an eco-friendly solution; and the cost savings inherent in choosing fuses as the primary means of electrical protection.

Divided into a number of easily navigable sections, visitors will be able to source technical articles, videos and presentations as well as keep up to date with forthcoming exhibitions and conferences on fuse technology.

Pro Fuse current chair Simon Pinkney explains, “We are in an environment where the use of electricity is set to grow exponentially and so is the requirement for electrical protection. Therefore the significant benefits offered by fuses and fuse-based devices need to be fully appreciated and understood by all those involved in the electrical industry at whatever level, be you a student or an experienced professional. The fuse is both a proven yet developing technology, with fuse design adapting and changing for new applications and markets.”

He adds, “Our remit is to share the collective expertise of our members to better promote fuse technology and applications. The new website better addresses the needs of the electrical industry by offering relevant content in a number of formats. We need to change the outdated perception that people often have of fuses and show them that now, more than ever, the fuse is today’s solution for a growing number of electrical applications.

“Our campaign, which the new site plays an important part in delivering, seeks to address the three key benefits of fuses, namely safety, reliability and economy, while restating the considerable ‘green’ benefits of fuses, for instance, their ability to be recycled. We are committed to creating a useful resource that is up to date, comprehensive and, above all, relevant to today’s demands for overcurrent protection in industries across the world,” Simon concludes.