The peak Australian electrical industry body the National Electrical and Communications Association (NECA) has launched two new social media channels and given its YouTube channel a new look.

People interested in what NECA has to say can now follow the organisation, which represents over 5000 electrical and communications contractors all over Australia, on Twitter and keep up to date with the latest news on NECA’s Facebook page.

NECA Chief Executive Officer James Tinslay said the aim of launching these new communication channels was to spread the NECA message to a wider audience.

“Social media has become the main form of communication for the younger generation of electricians entering our industry,” said James.

“As the voice of Australia’s electrical and communications industry it’s vitally important that we connect with this audience through their preferred channels, especially as we’re one of Australia’s largest employers of apprentices through our group training schemes.”

NECA’s Twitter feed will be used mainly to promote interest in NECA’s media releases, events and major announcements. Short messages will be tweeted providing a summary of the announcement with a link back to the NECA website to see the full story.

NECA’s Facebook page will complement the organisation’s website with content geared more towards a younger audience. It will include summaries of media releases and useful industry articles, photos and reports from events like the NECA Excellence, Apprentice and School Student awards, videos, electrical industry career guidance, profiles on NECA apprentices and details about upcoming training programs.

NECA’s YouTube channel has been given a make-over and new videos will be posted up on a range of industry specific topics including the NECA awards, careers in the electrical industry, safety, Industrial Relations and Human Resources.

To visit the social media channels go to the NECA website home page www.neca.asn.au and click on the Facebook, Twitter and YouTube icons.