HPM and Legrand partner with The Home Team
Following the interior and exterior transformation of a 1950’s double-brick home in suburban Melbourne, The Home Team aims to provide viewers with DIY, design and landscaping advice to help navigate their next small project or major renovation.
HPM and Legrand products will feature across 14 room renovation segments and six 30-second fast fact segments, which will educate consumers about intercoms, LED lighting, switches and powerpoints, USB powerpoints, dimmers, extraction fans, home automation, outdoor entertaining and garden lighting.
“The Home Team is a practical and wide-reaching opportunity for HPM and Legrand’s ‘Rethink Electrical’ campaign,” says communication and advertising manager at HPM Legrand, Liane Norman.
“On air during the peak renovation season, this partnership will encourage consumers to think beyond the simple light switch to consider how their home’s electrical design can enrich daily life through design, convenience, comfort, safety and energy savings.
“With additional support via social media platforms and video content, consumers can learn more about the range of electrical fixtures and fittings available from HPM and Legrand. They can review episodes online and find out about specific products installed.
“Ultimately this will increase awareness of HPM and Legrand’s products and drive consumer interest and demand. It will also lift the profile of residential electrical design and products to benefit the broader electrical industry.”
On air until mid-January 2015, The Home Team is broadcast Monday to Friday from 3:30 pm to 4 pm, with encore episodes on ONE HD each night, Network 10 the following morning and Saturday afternoons at 3 pm.