GE Lighting has announced the launch of its brand new Asia website which offers a friendly and convenient browsing experience as well as an ideal visual effect, which embody GE Lighting’s consistent focus on user experiences.

The new website has a contemporary and crisp look in line with GE Lighting’s corporate brand identity. It provides users a streamlined experience with resources and functionality that are designed to serve the lighting industry and strategic end-users.

GE Lighting’s latest digital platform provides in-depth insights into its project capabilities, with useful case studies that demonstrate the applications of GE’s world-class technologies globally as well as the resultant cost-savings and energy-efficiencies enjoyed by its clients.

Another valuable resource that will be available to visitors of the website is a comprehensive document library that is designed for easy, intuitive navigation. The library will comprise the latest documents, catalogues, brochures and technical information.

GE Lighting Asia marketing director Ingrid Zhuadded says, “With GE Lighting Asia’s latest digital platform, a world of resource is now just a few clicks away for the lighting community and our end-users. This is part of a wider global initiative by GE to share its expanding breadth and depth of experiences, product and technical offerings with the community. Through such initiatives, we seek to continue contributing to the overall knowledge upgrade of the lighting industry.”

GE Lighting Asia’s latest digital platform can be experienced at: http://www.gelighting.com/LightingWeb/apac/