Fujitsu General has launched a new national program designed to drive its performance amongst residential builders and developers, as well as supporting Fujitsu’s specialist dealer network.

Known as the Inner Circle Builders Program, the initiative is part of Fujitsu General’s focus on expanding its presence across the market, as well as developing new business opportunities for their dealer network as they arise.

With the HIA anticipating over 150,000 new dwelling starts in 2013, and a 60 per cent uptake of air conditioning in new dwellings, Fujitsu has identified significant opportunities for growth in this channel.

“Fujitsu has a very strong retail and specialist business and we want to emulate this success with builders,” said Philip Perham, Fujitsu General deputy managing director.

The initiative is designed to reward builders and developers for choosing Fujitsu for their air conditioning requirements. The program is open to all licensed residential builders and developers – no matter how large or small – with a volume-based tier program offering access to a wide selection of high-quality cooling and heating solutions, as well increasing levels of rebates and ongoing marketing support from Fujitsu General.

“Fujitsu General’s specialist dealers and contractors network is continually growing and it’s important to help them build their businesses. The Inner Circle program is designed to assist with marketing and new business leads for these loyal and dedicated customers.

“It is an incentive based program for our dealers as well as residential and commercial builders and developers,” continued Perham. “Regardless of whether the customer builds one or one thousand properties a year, they are still eligible to participate in the Inner Circle program and the benefits it can offer.”

Builders and developers must purchase product from the Fujitsu Dealer Network to qualify for rebates. To find out more, or to register interest, visit www.fujitsugeneralinnercircle.com.au.