Adam Callender has joined the team at Fujitsu General as national dealer and commercial manager.

In this new role for the organisation, Adam will be working with specialist dealers along with its mechanical contractor and consultant base, as the business looks to strengthen its ties with these channels. The role will be focused on maintaining the momentum with Fujitsu’s current dealer network, as well as developing new business opportunities with commercial partners, as they arise.

A specialist in strategic planning, new business development and marketing, Adam has previously worked with Belden, Chubb, Emerson, JCI and Vinidex, where he gained extensive experience in the built environment, infrastructure and resource sectors.

“Fujitsu has been devoted to nurturing strong relationships with its specialist dealers and contractors, and these relationships have become a key driver of the business. My challenge is to nurture and grow these relationships, as well as explore and develop new opportunities within the commercial channel. The business has an exciting program planned to achieve this and I’m looking forward to being part of the team implementing this.”