Fujitsu General has announced a co-major partnership with the Essendon Football Club.

Essendon Football Club is one of the Australian Football League’s (AFL) most recognised and successful clubs. The partnership brings two leading brands together in a four year, multi-million dollar agreement.

“Fujitsu General is excited to be part of the Essendon Football Club’s 2014 season and beyond,” says Fujitsu General national marketing manager Marc Cheah.

“Fujitsu General has a history of supporting Australian sport. AFL is a new direction for Fujitsu General.

“Fujitsu believes AFL has strong synergies with its target audience. As a brand that wants to remain top of mind, this partnership presents Fujitsu General with more opportunities to engage with a broad audience.

“Essendon was the most watched AFL club on television during the 2013 home and away season with more than 18.3 million tuning into watch them play. Not only a performer on the field, the Club has a strong community outreach program and is dedicated to indigenous, multi-cultural, schools and grassroots programs for the community. It is a progressive organisation, dedicated to improving the connection between the Club and its significant fan base of passionate supporters.”

“Fujitsu General likes the values of the Essendon Football Club and is looking forward to being part of a successful 2014 season.”