This strategic move looks to better provide a full portfolio of value-added services which include market-leading products and solutions; competitive bids and proposals; pricing; sound technical expertise; value engineering and market development activities.

The announcement comes at a time when businesses are requiring higher criticality from their support infrastructure, resulting in larger data centres and a stronger bottom line focus. Businesses are being challenged to meet all efficiency, availability and scalability needs, while using the best innovation and ensuring rapid deployment.

“As businesses grow more digital, so does their reliance on critical infrastructure that will support the rapid generation of data and keep core operations running,” says Emerson Network Power in Asia president Anand Sanghi.

“Customers nowadays are looking for solution providers and not just product vendors, and this market shift is something we see being addressed with Chee Hoe heading our regional market management organisation.”

Prior to his promotion, Chee Hoe achieved tremendous success driving the growth of Emerson Network Power’s telecom and enterprise business. Currently reporting to Sanghi, Chee Hoe has 20 years of experience in the telecommunications and utilities industry, having worked in Siemens, Cap Gemini, Nortel Networks, Accenture and Maxis. Nearly half of his career has been spent in Emerson Network Power, giving him extensive experience in navigating through regional markets and the intricacies of working in different market verticals.

Industrial is a growing business focus for Emerson, which acquired Chloride in 2010, further expanding its power protection offerings to include the likes of the Trinergy UPS.

“The objective behind merging industrial with our telecom and enterprise business is to leverage on best practices and processes which has consistently given us results through the years,” Chee Hoe says.

“Emerson Network Power has always prided itself for being a total solutions provider, a brand promise we look to uphold in our go-to-market strategies.”

Chee Hoe holds a Bachelor degree in Biotechnology and an MBA from University Putra Malaysia. He is based in Kuala Lumpur.