element14 (formerly Farnell), has announced its new agreement with Atmel Corporation, a leader in microcontroller and touch solutions. This agreement expands element14’s inventory to include a comprehensive range of microcontrollers, capacitive touch products, advanced logic, mixed signal, non-volatile memory products and radio frequency components.

“Atmel’s complete portfolio at element14 offers everything a designer needs to design, debug and deploy new solutions, including Atmel AVR 8- and 32-bit microcontrollers, ARM processor-based solutions, wireless microcontroller products, 8051 architecture products, development kits and programming tools and software. element14’s collaborative e-commerce and Community sites are the perfect platform for us to showcase our latest offerings to engineers in Asia Pacific,” says Asia Pacific distribution sales director A.K. Tan.

“The option to order through various channels including the web, phone, email and in-person allows us to reach our customers more effectively.”

Atmel Xplained is a series of small, easy-to-use evaluation kits for 8- and 32-bit AVR/ARM microcontrollers. It consists of a series of low-cost MCU boards for evaluation and demonstration of feature and capabilities of different Atmel microcontroller families. A rich selection of example projects and code drivers are provided in Atmel Studio. Code functionality is easily added by pulling in additional drivers and libraries from the Atmel Software Framework.

Engineers starting on their electronic designs will be able to access information and a full suite of design tools from the element14 Community. The element14 Knode, a unique and online workplace, provides a range of tools and support which aid engineers in complex designs, improving time-to-market.

“We are pleased to collaborate with Atmel in this new agreement to deliver a larger portfolio, ensuring engineers have easy access to a comprehensive range of products plus its supplementary datasheets, application notes and training modules,” says element14 Asia Pacific regional director supplier and asset management Tim Wang.

“Engineers can also access our technical resources through ‘Ask an Expert’ or our live 24/5 on-line chat.”