Energy Networks Australia (ENA) has released a factsheet which looks at the importance of the safe depiction of electricity use in advertising.

The factsheet outlines the do’s and don’ts when using electricity in advertising including not representing electricity in a way that would seem inviting to children and not put them at risk.

ENA chief executive Andrew Dillon says it’s imperative to remind advertisers and marketers of the importance of the topic: “Electricity use is an essential component of life at home, in work and in the wider economy. Its safe and reliable supply is commonplace and therefore taken for granted.

“Often advertisers portray electricity in a slap stick or careless way to make a television ad seem funny or more interesting. But this can lead to a misunderstanding about how we should behave around electricity.”

A copy of the guidelines can be found here.