EcoFlow enters Australian market with Smart Home Energy Ecosystem
EcoFlow, an international manufacturer of portable power and a European provider of home energy storage solutions, has expanded into the Australian home energy storage market.
Unveiled at All Energy 2025, EcoFlow brings its proven innovation, reliability and customer trust to the residential storage market, aiming to deliver smarter, safer and more efficient energy systems for installers and home owners.
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EcoFlow has introduced its all-in-one AI-powered Home Energy Ecosystem (HEMS) and announced new strategic partnerships with retailers (Lamm Coastal and Sold Solar Services), distributors (Energy Spurt) and solution providers (OpenSolar and Village Energy), marking the company’s first step in establishing a strong local presence and installer network across Australia.
“Australia leads the world in solar adoption, and EcoFlow is here to help take the next step – turning that solar into smart, connected energy management,” EcoFlow country manager for Australia and New Zealand Craig Bilboe says.
“Our Home Energy Ecosystem not only helps Australians cut bills and stay powered during blackouts, but also empowers installers with the tools, technology and support to grow their businesses through systems that are smarter, faster and easier to deploy.”
EcoFlow’s Home Energy Ecosystem unites generation, storage and management into one intelligent platform, helping households make the most of their solar power and reduce dependence on the grid.
Powered by AI-driven forecasting and real-time insights, the system learns each home’s usage patterns to optimise energy consumption automatically.
The EcoFlow Ecosystem combines the PowerOcean solar battery system with a range of connected devices, including the PowerPulse 2 EV Charger, PowerGlow Smart Immersion Heater, PowerHeat Air-to-Water Heat Pump, EcoFlow Smart Plug and PowerInsight 2 Energy Monitor. Together, they offer a complete, scalable home energy solution designed to simplify installation and maximise system performance.
EcoFlow’s Home Energy Ecosystem will be available across Australia later in 2025.
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