As with many emerging AV platforms, it is the porn industry that is driving adoption of 3D consumer hardware.

For the first time ever, a company is offering consumers a turnkey digital 3D viewing system and a 3D content subscription service for in-home digital HD 3D entertainment.

“For several decades, the adult entertainment industry has driven adoption of every significant new entertainment delivery system — the VHS home-video craze in the 1980s, the satellite television mania in the 1990s and the present day internet boom,” says Bad Girls in 3D spokesman Lance B. Johnson.

“The year 2010 and beyond will be all about 3D. Society’s enthusiasm for 3D films is largely responsible for the record $US10 billion ($A11.2 billion) in box office revenues in 2009.

“We want to bring this technology into the home and we will do this via a hardware bundle that will work with streaming 3D porn. We’ve partnered with the best active 3D shutter glass supplier for home theatre, because active technology has been embraced by the world’s leading display manufactures like Panasonic, Sony and Mitsubishi.

“We believe the in-home delivery system we’ve put together is the very best of today’s available digital 3D technology. The system provides a truly astonishing immersive 3D experience at a very affordable price.”

The potential of 3D pornography was established long ago with the 1969 release of The Stewardesses. The film played in theatres for over two years and grossed an astonishing $US27 million ($A30 million).

But it’s not just the porn industry that is going 3D. Sports broadcasting will also enter the third dimension in 2010, with ESPN set to unveil the industry’s first 3D network.

ESPN 3D will showcase a minimum of 85 live sporting events during its first year, beginning 11 June with the first 2010 FIFA World Cup match, featuring South Africa and Mexico.

Other events to be produced in 3D include the 2011 BCS National Championship Game, college basketball and football contests, up to 25 World Cup matches and the Summer X Games.

However, it appears to be gaming that represents the broadest range of available 3D content. The prolific availability of 3D gaming assures practically assures 3D will become broadly adopted by a diversity of consumers.