Innovation has always been at the heart of the Clipsal story. Founded over 100 years ago, Clipsal appeared back in 1920 when the Gerard family started producing a range of adjustable “clips all” conduit fittings, creating an innovative solution to the long-standing problem of size variations in metal conduits.

Since that time, the Clipsal brand has worked in partnership with Aussie sparkies to help keep Australians safe, and their homes protected. In 2003, Clipsal was acquired by Schneider Electric, forming a formidable partnership. Through Clipsal, Schneider Electric secured market leadership in the Asia Pacific electrical accessories market, while Clipsal gained a major stronghold on the ever-growing integrated control and data communication markets.

“We have a proud history of Aussie ingenuity, always finding new ways to help Australians make their homes and workplaces safer, more comfortable, and more innovative,” Schneider Electric president, Pacific Zone Colette Munro says.

“Together, we believe in creating a more sustainable future, ensuring Life Is On everywhere, for everyone, at every moment.”

A trusted partner

Throughout the years, one thing that has remained the same is the mutual dedication and support between Clipsal and their loyal electrical contractors.

“Today, Clipsal is an Australian icon, the most recognised brand in our industry and a mainstay of Australian homes. We couldn’t have done it without the support of Australia’s electricians,” Colette says.

One of the reasons for Clipsal’s ongoing success is its broad range of products and solutions. From the smallest installation to large-scale projects, Clipsal and Schneider Electric solutions have been designed with both the consumer and the installer in mind. Some of the key features and benefits of the range include:

• Scalability
• Reliability
• Energy efficiency
• Positive ROI
• Compliance with relevant Australian and International Standards
• Compliance with National Australian Built-Environment Rating System (NABERS)

A great example of Clipsal’s innovative technology is Clipsal Wiser, a simple smart home system that scales up alongside the needs of the user. Wiser automated smart home solution gives occupants the option to control the electrical system in their home with a single app. They can operate systems remotely with the Wiser by SE app or use a voice assistant device to verbally give commands. Or, when they prefer, they can still use their existing switches.

Rewarding loyalty

When new technology, such as Wiser, is in development Clipsal often reaches out to those in the field to solicit their feedback and try the product. In these cases, they reach out to their Club Clipsal members.

Club Clipsal is Australia’s largest community of electricians and one that provides ongoing growth opportunities for members. There are four membership tiers within the club (Crew, Elite, Expert, Master) and benefits increase with each tier. Becoming a Club Clipsal member unlocks exclusive industry tools and training, mentorships, exciting experiences and connections. Members get access to:

• Industry-leading webinar sessions
• Advice and information for small to medium businesses
• Discounts on business deals, work vehicles and job management software
• Training
• Business support
• Upskilling in growth areas such as electric vehicles, smart home, and final distribution technology.

In a recent survey, 59% of Club Clipsal respondents said that the most valuable thing about being in the club is the exclusive early access to product information and demonstrations.

“I enjoy learning and finding out about new products,” one respondent said.

“It opens up opportunities to offer my customers more products and gives me the knowledge to explain what these are while offering the best advice.”

Other membership exclusives include:

• Club Clipsal webinars and social events
• Quarterly business summits
• New product sampling
• Social events such as family zoo days, movie nights and more
• Access to the Club Clipsal iCat app – a digital “Club in your pocket”

Club members also earn points with every purchase. These can be redeemed at the Clipsal Rewards store for discounts, vouchers and e-gift cards for brands such as:

• ProTrade
• Toyota fleet discount
• Thrifty
• UltraTune

Schneider Partner Program manager David More says joining is easy: “Simply visit the website to learn more. Soon you’ll be enjoying our culture of camaraderie and shared learning. Whether it’s through AMPED24, product demonstrations, or our regular newsletters, emails and other events, the emphasis is on connection and collaboration.”

Ongoing training

Keeping the industry up to date with the latest innovations is something that Clipsal believes is key to the ongoing sustainability of the industry. For this reason, the company offers quality training courses to upskill electricians and help them build their businesses.

Some of the training courses offered by Clipsal include:

• Small Business fundamentals
• Networking
• Energy management
• C-Bus Home
• Fire Tek smoke alarm installation
• Wiser Installation.

“We take pride in the quality of our products and the quality of the installations by our product-certified electricians,” Colette adds.

“Our aim is for electrical contractors to be able to understand and install the latest innovative technologies. We also have an impressive customer support and sales team located across Australia, ready to assist whenever needed.”

To further assist sparkies out in the field, Clipsal offers a range of digital tools to help make contractors’ working lives easier. Digital tools are available to help contractors when searching for a product, downloading software, customising or configuring and quoting distribution boards. Some of the tools Clipsal and Schneider Electric offer include:

• iCat
• C-Bus Software
• FlexSelect
• Switch Socket Builder

Looking forward

Clipsal by Schneider Electric is helping to empower everyone to make the most of our energy and resources – bridging progress and sustainability for all.

“We are aiming to accelerate digitisation and engagement, to bring value to our partners, customers and consumers. We want to bring the benefit of sustainable, seamless living to consumers and prosumers,” Colette explains.

Clipsal is working to excite and continuously rejuvenate the foundational core of the partnership between manufacturers, electricians and wholesalers.

Colette concludes: “A key focus is on building the industry through our Club Clipsal transformation, E2E Electrician Journey evolution and creating a sustainability pathway for our partners through smart home energy intelligence, our Green Premium product range and recyclable packaging.”

To find out more about Clipsal’s innovative range of products and solutions or how to join Club Clipsal visit clipsal.com.