Australians believe that tradies deserve more recognition and support than they currently receive, according to new research commissioned by Kennards Hire ahead of National Tradie Day 2025.

The survey found 93% of respondents feel tradies don’t get the recognition they deserve, while 96% say they should be regarded as essential workers alongside nurses and teachers. In addition, 90% support more initiatives that celebrate the contribution of tradies to Australia and local communities.

Yet, despite this strong backing, the country continues to face a skills shortage in critical trades, even as their work remains vital to building homes, maintaining infrastructure and supporting thriving communities.

“Tradies are the unsung heroes of Australia and New Zealand, keeping our homes safe, our infrastructure strong and our businesses running. Our research confirms that this essential collection of skilled workers are heavily relied on, yet too often, their contributions don’t receive the recognition and support they deserve,” Kennards Hire chief operations officer Nathan Venables says.

“At a time when skills shortages are being felt across the country, it’s never been more important to celebrate and support tradies. This year’s National Tradie Day provides the perfect opportunity to celebrate them genuinely and shine a spotlight on the incredible work they do and the value they provide.”

The research found that nearly 73% of Australians said they have relied on a tradie to help with a job at short notice. More than 63% reported that they have avoided a costly mistake thanks to a tradie’s skills or advice. In addition, 88% of Australians believe that knowing a tradie provides peace of mind if something goes wrong.