Power distribution specialist, ide Systems, is branching out to Australia with its range of British-made power distribution equipment. The equipment includes distribution units, transfer switches and power cables for sectors that need temporary power such as events and exhibitions, construction, healthcare, industrial and offshore.

The company started the expansion with its recent delivery of an Australian order for a range of bespoke 400A power distribution boards. ide Systems responded with the prompt delivery of the customised product. The client chose ide Systems specifically because of its high quality products made in Britain and its reputation across the UK.

The company has adapted many of its electrical products destined for the Australian market, such as using the red, white, dark blue and black colours for power cable insulation. With 22 years of experience, customising and delivering power distribution products, the company is ideally placed for the individual challenges of the worldwide market.

“We knew from our research that the quality and cost of power equipment is a big issue in the Australian market and this is one of the reasons we targeted the country,” explained Matt Collins, business development manager at ide Systems. “A lot of the power distribution equipment in Australia comes from one of its nearest manufacturing nations, China, where quality isn’t always up to standard.

“Because Australia’s electrical standards and principles are very similar to ours here in the UK and because we can match international air-freight delivery times, we can offer our Australian customers competitive power distribution solutions. Our Australian expansion is just one step towards achieving our global outreach. We are currently selling our products worldwide and we will soon be introducing our rental service to U.A.E Dubai.”