A new selection guide, coupled with an extensive resource library and the vast knowledge of the company’s expert staff ensures that the new web site for Compressed Air and Power Services Australia (www.capsaust.com.au) will become a must-visit destination for sourcing industrial equipment.

The fresh appearance of the new site design features several tools to assist customers with their product selection in a user friendly format.

“Traditionally, users navigated through a large list of products and product groups to find out what they needed,” says CAPS Australia marketing manager Paul Issai.

“The latest web functionality is about making it easier and faster to find information, so to help users who know little about air compressors to narrow their product selection choices we developed a compressed air selection guide.”

The compressed air selection guide (accessible from the site’s home page) allows new and returning customers to refine their choices by using custom-built ‘slider technology’.

Paul says, “If the customer knows just one main product attribute, then a personalised results page, dynamically changing in real-time, will be generated showing them a range of compressors that meet their needs. If they move any of the parameter sliders up or down to reflect different attributes, their choices will be further narrowed.”

The new CAPS web site also features Australia’s largest resource library of industry information, giving customers hard-to-find technical and safety data about compressed air and power generation equipment.

“Many of the resources that can be found on the web are US-based or are from Europe, and need to be adapted to be relevant to Australian businesses. We have brought together a selection of these difficult-to-find resources, which will be updated regularly, all in the one place.”

In addition, the site also aids users once they find the goods that they want, with the website able to recommend matching products that are typically bought together.

“For instance, when you buy an air compressor the website knows exactly what accessories are compatible with it, saving visitors guess work, time and money,” Paul adds.

With complete access to the company’s selection of latest product videos and social media presences, www.capsaust.com.au will be updated every day to ensure customers are kept up to date with the latest product information and relevant industry news to help them make the most appropriate product choices.